The ad film blends cricket, comedy, and chaos as Dinesh Karthik goes off-script in CARS24’s latest viral spot.
CARS24 has unveiled a laugh-out-loud new campaign starring cricketer Dinesh Karthik, marking his acting debut in a film that’s as unexpected as it is entertaining.
Known for his versatility on and off the pitch – as a player, commentator, and coach – Karthik takes on a role no one saw coming: a full-fledged actor. What begins as a routine ad shoot for CARS24 quickly spirals into comedic chaos when DK decides to take a “method acting” approach, much to the surprise (and amusement) of the crew.
The film perfectly captures CARS24’s signature humour and storytelling flair, blending the brand’s quirky tone with Karthik’s natural charm and spontaneity. His exaggerated performance and improvisations turn a simple commercial into a laugh riot, delivering the brand message with a fresh, memorable twist.
Within hours of release, the campaign sparked a social media frenzy, with fans and fellow cricketers humorously dubbing it “DK’s Oscar moment.” The ad’s viral success once again highlights CARS24’s knack for creating content that feels fun, relatable, and culturally current.
With this campaign, CARS24 strengthens its positioning as a youthful, witty, and emotionally resonant brand, bringing together two of India’s favourite obsessions – cricket and comedy – in one unforgettable performance.
