This Children’s Day, Titan Eye+ is urging parents to turn to the stars – literally – to check their child’s vision. The brand has launched the “Ek Tara Test,” a simple, engaging, glow-in-the-dark screening tool inspired by an ancient eyesight test once used by hunters. The initiative aims to help parents identify early signs of poor vision, addressing the silent crisis of more than 3 crore children whose vision issues often go undetected during their formative years.
Video Link: https://www.youtube.com/watch?v=rfDRU_IqBB0
The campaign is anchored by a film featuring Sahiba, a young schoolgirl whose blurry vision disrupts her everyday life. It spotlights a widespread misconception: many parents believe eyesight problems only develop with age, leading to a lack of regular eye check-ups for children. Titan Eye+ hopes to shift this mindset by transforming an age-old practice into a fun, approachable early-screening method.
Historically, hunters were tested on their ability to distinguish the stars Alcor and Mizar in the Saptarishi (Ursa Major) constellation. Spotting both indicated keen eyesight. Drawing from this legend, the Ek Tara Test uses a glow-in-the-dark card that encourages children to match the dots of the Saptarishi pattern-turning stargazing into a discovery game. While not a medical diagnosis, the tool helps parents identify whether their child may need spectacles and reduces the intimidation of clinical environments.
“One in five children experience blurry vision, and many suffer in silence,” said Maneesh Krishnamurthy, head of marketing, Eyecare Division, Titan Company. “This campaign captures that emotional reality and introduces the Ek Tara Test as an innovative way to raise awareness. By reviving an ancient technique, we’re creating a memorable family experience while encouraging timely action.”
Puneet Kapoor, chief creative officer, Ogilvy South, added: “The Ek Tara Test blends the ancient Hunter’s Test with every child’s love for stargazing. It’s a transparent, glow-in-the-dark card that turns sky-watching into a puzzle, helping kids identify the Saptarishi formation. It converts curiosity into meaningful screening and accelerates early corrective care.”
Titan Eye+ emphasises that the Ek Tara Test is based on published scientific research but is not a substitute for a comprehensive examination by a qualified eye-care professional.
