redBus has launched a new Maharashtra-focused campaign, ‘Majhi bus, manjhe redBus’, crafted to deepen its regional connect in the state-its largest bus-travel market. Infused with Marathi humour and rooted in familiar local settings, the films spotlight affordability, convenience and wide route availability.
Video Link 1: https://www.youtube.com/watch?v=u06gETOJDQc
Video Link 2: https://www.youtube.com/watch?v=GVpXIcvd08c
The campaign introduces characters such as Shinde Kaku and Aaba, who appear in lighthearted, slice-of-life scenarios revolving around roadside banter, small misunderstandings, and everyday travel experiences. Through these narratives, the films reinforce how seamlessly redBus fits into routine intercity journeys across routes like Mumbai–Malvan and Wai–Wani.
The films are running across YouTube, Meta platforms, JioCinema–Hotstar, Spotify and leading Marathi TV networks including Star Pravah, Zee Marathi, Sony Marathi and Lokmat 18 News. Auto-branding formats will further amplify visibility across daily commuter touchpoints.
A redBus spokesperson said, “Maharashtra is one of the largest bus-travel markets in the country and a central part of our strategy. With Majhi bus, manjhe redBus, we wanted to speak to Maharashtrian audiences in their own language and cultural rhythm. Using regional humour and local insights, the campaign highlights how our affordability, easy booking experience and extensive network make redBus the preferred travel partner across the state.”
The two films – Wide Connectivity and Swasta ani Masta – anchor key product features through comedic situations. One uses overheard gossip at a bus stop to demonstrate the brand’s reach, while the other plays on a playful misunderstanding among friends to spotlight low fares and discounts. More films are scheduled to roll out in the coming weeks.
