Hakuhodo.Wyng, the creative brand agency under Hakuhodo India, has secured the creative mandate for Dizester, the digestive health brand from Dr. Willmar Schwabe India, after a multi-agency pitch.

As part of the partnership, the agency will lead end-to-end creative strategy and integrated communications for Dizester Herbal – a herbal digestive tonic – and Dizester Granules, an Ayurvedic alternative to traditional laxatives. The mandate covers strategic planning, creative development, digital amplification, BTL initiatives, and retail-focused activations. Efforts will be concentrated in key markets including Delhi, Punjab, Haryana, Uttar Pradesh, Rajasthan, and West Bengal, with a strong emphasis on strengthening consumer engagement and retailer outreach.

Nitin Kumar, brand manager, Dizester, said, “Dr. Willmar Schwabe is a trusted name in homeopathy and phytopharmaceuticals and is now expanding its presence in the herbal category with Dizester Herbal. Partnering with Hakuhodo.Wyng brings us a team that understands the nuances of the wellness space and adds strong creative thinking to help us differentiate in a crowded market. We are excited to build a meaningful and impactful brand journey together.”

Shobhit Mathur, managing partner, Hakuhodo.Wyng, added, “At Hakuhodo, we view people as ‘sei-katsu-sha’-whole human beings, not just consumers. With Dizester, our goal is to go beyond functional, problem-solution communication and create a brand world that is emotionally rich, culturally relevant, and creatively distinctive. This is where our strength lies – at the intersection of human insight and bold storytelling.”