Publicis Media India has expanded its media portfolio with the launch of Spark Foundry India, introduced at a time when the network is experiencing sustained growth in the market.

Spark Foundry India will function as a full-funnel media agency built on an AI- and data-led foundation, integrating brand building, performance marketing, and commerce. The agency’s model is designed to deliver measurable outcomes across the customer journey-from discovery to conversion and loyalty.

Niti Kumar, previously Chief Growth Officer at Publicis Media India, has been named Chief Executive Officer of Spark Foundry India. Recognised for her strategic leadership and strong client relationships, Niti will steer the agency’s expansion and establish Spark Foundry as a high-performance, future-ready media brand.

In a parallel move, Ravi Bhaya has taken on the role of Chief Growth Officer, Publicis Media India, with a mandate to accelerate growth across the network.

Zenith and Starcom will continue under the leadership of Jai Lala and Rathi Gangappa respectively, both receiving extended responsibilities within Publicis Connected Media. Jai will sponsor Connected CRM, while Rathi will lead Connected Influence-reinforcing the network’s integrated, data-powered media solutions.

Niti Kumar, Jai Lala, Rathi Gangappa, and Ravi Bhaya will all report to Lalatendu Das, CEO, Publicis Media South Asia.

Commenting on the new launch, Lalatendu Das said, “Niti and Ravi bring a strong track record in integrated media strategy, business acceleration, and building future-ready teams. I also congratulate Jai and Rathi on their expanded mandates. Their expertise will be pivotal as we strengthen our strategic vision, deepen client relationships, and drive innovation across India’s evolving media landscape.”

Anupriya Acharya, CEO, Publicis Groupe South Asia, added, “Publicis Media has been a consistent growth driver for Publicis Groupe India, delivering strong double-digit growth over the past decade. India remains a critical hub for innovation, talent, and transformative media solutions. I commend the leadership team for their vision and continued impact.”