Sony LIV has announced a new distribution partnership with YouTube TV and YouTube Primetime Channels, enabling viewers across the United States, United Kingdom, France, Germany, and Australia to subscribe to the service directly within YouTube’s platform. The collaboration strengthens Sony LIV’s global footprint and brings its premium library to audiences already engaged with YouTube for entertainment and streaming.
Through this partnership, Sony LIV’s diverse catalogue-including acclaimed originals such as Scam 1992, Maharani, Tanaav, Rocket Boys, Mayasabha, and The Hunt, along with a wide selection of films and television content—will be available as a standalone subscription on both YouTube TV and YouTube Primetime Channels.
The international rollout features market-specific monthly pricing: AUD 13.99 in Australia, €8.49 in France and Germany, £7.99 in the UK, and $7.99 in the US. With seamless integration and unified billing via YouTube, the offering aims to simplify access for the Indian diaspora and global viewers seeking high-quality South Asian storytelling.
Manish Agarwal, Head of Monetisation at Sony LIV, emphasized that the partnership aligns with the platform’s mission of delivering authentic Indian narratives to viewers around the world. He noted that YouTube’s widespread reach makes it easier for audiences to enjoy Sony LIV’s premium shows and movies.
Paul Snow, Head of Top Media Partnerships at YouTube, highlighted that bringing Sony LIV onto YouTube TV and YouTube Primetime Channels strengthens YouTube’s commitment to offering a broad selection of content that resonates with global audiences.
