Fittr has announced a new partnership with actor Shahid Kapoor, marking a significant milestone in the company’s evolution from a fitness-focused platform to a comprehensive preventive healthcare ecosystem.
Over the years, Fittr has supported millions of Indians in achieving their fitness goals through structured coaching, science-backed nutrition and a robust digital community. With its expanded suite of offerings – including the Fittr Hart smart ring for precise health tracking, AI-driven personalisation, expert coaching and medical consultations – the company is now building a full-stack solution designed to help individuals proactively manage their health.
Shahid Kapoor’s association aligns closely with this vision. Known for his long-term commitment to disciplined training, nutrition and recovery, Kapoor exemplifies the core principles of preventive health: consistency, longevity and mindful living. Fittr says his approach to wellness mirrors its philosophy that “Health is Freedom.”
“Shahid is not just a symbol of fitness; he represents the future of proactive, preventive healthcare. He’s among the few who genuinely walk the talk. As we scale our ecosystem, his influence and lifestyle make him the ideal partner to inspire India to choose health every day,” said Jitendra Chouksey (JC), founder and CEO, Fittr.
The partnership aims to champion a nationwide shift from reactive treatment to everyday preventive care. Integrated campaigns featuring Shahid Kapoor will spotlight Fittr’s expanded ecosystem and reinforce its mission to make preventive health accurate, accessible and seamlessly integrated into daily life.
