Balaji Telefilms Ltd. has announced the rebranding of its premium astrology application, previously known as AstroVani by Balaji, to Balaji Astro Guide. The refreshed identity has been implemented across all digital platforms, including the Google Play Store, with the updated iOS version scheduled for release soon.
The rebranding initiative follows significant market traction since the platform’s launch. As the user base expanded, several third-party platforms with similar names began to surface, creating potential confusion among consumers seeking the authentic Balaji offering. The new name has been selected to reinforce brand trust, ensure clearer differentiation, and strengthen immediate recognition of the platform’s official lineage and purpose.
Sanjay Dwivedi, Group CEO of Balaji Telefilms Ltd., commented on the transition: “The shift to Balaji Astro Guide supports our strategic positioning in the evolving spirituality-tech ecosystem. The updated nomenclature enhances brand recall, removes ambiguity, and aligns the platform more closely with its core promise – serving as a direct and authoritative destination for astrology, numerology, and spiritual insights under the trusted Balaji banner.”
With Balaji Astro Guide, the company intends to deepen its footprint in India’s fast-growing spirituality-tech segment, delivering a more distinct brand identity and enriched user experience to its expanding community.
