Krafton India has announced a new collaboration between Battlegrounds Mobile India (BGMI) and Taco Bell India, uniting two brands with strong appeal among young, digitally active audiences. The partnership brings together BGMI’s massive gaming community and Taco Bell’s expanding quick-service restaurant network across the country.
At the centre of the tie-up is a co-branded BGMI x Taco Bell meal combo, featuring items such as the Baddie Rice Bowl, Naked Chicken Taco, Boss Burrito, along with sides, dessert and a beverage. For the first time, Taco Bell is linking offline meal purchases with in-game rewards-customers who buy the exclusive combo will earn UC, BGMI’s in-game currency.
From November 15 to 25, players can also participate in Taco Bell–themed missions within the game to unlock discount coupons offering 50% off select menu items. The collaboration is being promoted through digital content, social media engagement and an on-ground activation push.
Krafton highlighted that the initiative reflects the way young consumers seamlessly navigate between gaming, food, and entertainment. Taco Bell India added that the synergy between gaming culture and youth lifestyle made the partnership a natural extension for both brands.
