Dabur has unveiled its latest campaign for Dabur Chyawanprash, ‘Beemaar Ya Taiyyar’, reinforcing the shift from reactive health practices to a proactive, immunity-first mindset. Conceptualised by McCann Worldgroup India, the campaign features Akshay Kumar, who embodies the core message of staying prepared, every day.

Video Link: https://www.youtube.com/watch?v=I3pFPlSMrpU

Building on the idea that unexpected illness can derail routines-especially during changing weather—the communication positions Dabur Chyawanprash as a daily ritual designed to strengthen long-term immunity. Made with Ayurvedic ingredients, the product is framed as a foundation for consistency, rather than a remedy used only when symptoms appear.

Sriram Padmanabhan, director – healthcare, Dabur India, said: “In today’s demanding world, being ‘Taiyyar’ is essential. You cannot afford unplanned downtime due to illness. With ‘Beemaar Ya Taiyyar’, we want consumers to move beyond the idea of fixing issues after they arise and instead adopt a proactive, everyday habit with Dabur Chyawanprash. Akshay Kumar’s discipline and commitment to fitness bring authenticity to this message, illustrating how readiness helps him overcome challenges effortlessly.”

Akshay Kumar added: “I’ve always believed prevention is better than cure. My routine, especially during weather changes, focuses on keeping my body ready. Dabur Chyawanprash is something I trust to maintain that preparedness. The campaign’s message is powerful because it urges people to prioritise proactive health.”

Sumeer Mathur, chief strategy director, McCann India, said: “Dabur Chyawanprash has long been synonymous with Ayurveda-backed immunity. Today, when competition is intense, readiness matters as much as talent. Immunity becomes a key driver of performance-helping you stay at your best every single day.”

The campaign is being rolled out across television, digital platforms, print, and outdoor media.