Google has joined hands with Tiger Telly – the advertising vertical of Tiger Baby, founded by filmmakers Zoya Akhtar and Reema Kagti – for a new campaign spotlighting the company’s latest AI mode. The collaboration brings together cinematic storytelling and practical demonstrations to show how Google’s AI can simplify day-to-day tasks.

Video Link: https://www.instagram.com/reel/DRBnftGEbhg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

The campaign’s lead film, penned by Akhtar and directed by Arjun Varain Singh, blends emotional moments with real-life scenarios where users encounter complex questions. Through these interactions, the narrative underscores how Google’s AI mode helps surface clearer, more natural responses, making technology feel more human and accessible. Tiger Telly has been involved end-to-end, from conceptual development to production.

Speaking about the project, Akhtar said, “When Google approached us, the idea immediately resonated. It was an opportunity to craft something honest yet impactful. Tiger Telly’s mission is to shape brand stories from the ground up – from ideation and scripting to strategy and full-scale production – and this campaign reflects that vision.” Akhtar has previously partnered with brands, including her work on Kay Beauty’s ‘It’s Kay to Be You.’

Director Arjun Varain Singh added, “The Google team was incredibly collaborative. Working within Tiger Telly’s integrated ecosystem made the entire process fluid and creatively rewarding.”

The film places everyday emotion at the forefront, using technology as an enabler rather than the centerpiece. Tiger Telly continues expanding its presence across commercials and branded storytelling, with past campaigns for Vivo, Tanishq, ARKS and Nykaa.

More films from the Google -Tiger Telly partnership are slated to roll out in the coming months.