Nykaa has unveiled its latest Pink Friday Sale campaign, rolling out a playful series of films featuring Deepika Padukone and digital creators Kusha Kapila, Kareema Barry, and Aisha Ahmed. Blending humour with star power, the campaign underscores how irresistible Pink Friday’s offers can be-often stealing the spotlight from everything else.
Video Link 1: https://www.instagram.com/reel/DRO6tIGDUrk/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Video Link 2: https://www.instagram.com/reel/DRHMwFlkmyo/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
The hero film opens with Deepika Padukone at a press conference, poised and composed, until a Pink Friday Sale alert flashes on her phone. Instantly distracted, she abandons the conversation mid-way and heads off to shop, framing the sale as the true headliner of the moment.
The creator-driven films extend this narrative with their own quirky takes. On a lively pink carpet, Kusha Kapila dramatically switches gears when she learns the sale has gone live, calling out the deals and daily giveaways. Kareema Barry appears in another spot, where a casual exchange is hilariously overtaken by her fixation on the sale’s free gifts with every order. Aisha Ahmed rounds off the series, seen juggling multiple Nykaa shopping bags-proud trophies from her Pink Friday haul.
This year’s Pink Friday Sale brings some of Nykaa’s most extensive offers to date, spanning over 1,800 brands, steep markdowns on premium beauty, free gifts with every purchase, assured authenticity, rapid delivery, and exclusive rewards for top shoppers.
Running from November 20 to 30, the 2025 Pink Friday edition positions itself as a beauty event that is not just shopped, but experienced-with creators and celebrities equally unable to resist its pull.
