Libas has rolled out the second edition of its wedding-season property, Saj Dhaj Ke – Season 2, bringing renewed focus to curated festive fashion and an enhanced shopping experience across both retail and digital channels.
Video link: https://www.instagram.com/reel/DRR0GdPjJzx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
This year’s campaign builds on the momentum of its predecessor, spotlighting Libas’ expanded festive and wedding-wear collections. Stores across major cities have been refreshed with marigold-inspired décor, wedding cues, and colour-coded sections, making it easier for shoppers to browse looks tailored for haldi, mehendi, cocktail nights and wedding ceremonies. The intent is to align the retail environment more closely with the rituals and aesthetics of India’s multi-day celebrations.
Digitally, the brand has layered the campaign with influencer collaborations, creator-driven videos, and social storytelling aimed at younger, style-seeking audiences. These assets highlight the versatility of the new collections while reinforcing Libas’ positioning as an affordable, fashion-forward option for the wedding season.
Sidhant Keshwani, founder and CEO of Libas, said: “Saj Dhaj Ke has evolved into a key festive pillar for us. This season, we’ve strengthened both our retail and digital touchpoints to deliver an omnichannel experience that inspires and engages. It’s not just about festive attire; it’s about creating a seamless journey for every shopper preparing for wedding celebrations.”
With its refreshed stores, updated collections and integrated digital rollout, Libas is aiming to deepen its presence in the competitive festive-fashion category and reaffirm its status as a go-to brand for wedding-season wardrobes.
