Excellent Publicity has unveiled ExcellentPublicity.ai, an AI-led advertising platform designed to streamline how brands plan, create and execute campaigns. Positioned as an all-in-one workspace, the platform brings together strategy, content creation, media planning, budgeting, execution and reporting-targeting everyone from startups to established enterprises.
Built on insights from over 14 years of data across 3,00,000+ campaigns, the platform uses cost intelligence to help users evaluate media prices, identify overspending, and estimate ROI more accurately. Within a single dashboard, brands can create campaign calendars, brand kits, content pieces, research documents, and budget plans, while running campaigns across both offline and digital channels.
“Our vision is simple-enable a brand sitting in New York to seamlessly run a campaign in Mumbai through our portal,” said Vaishal Dalal, co-founder, Excellent Publicity. “There should be no geographical barriers, no dependency and no need for large teams or complex processes. Advertising must be accessible, scalable and effortless, and that’s exactly what ExcellentPublicity.ai delivers.”
The platform uses a credit-based model, with packs priced between $10 and $100, along with complimentary credits for new users. This structure is expected to appeal to freelancers, small businesses and enterprises testing new campaign formats.
The launch aligns with the company’s expansion beyond metro cities. Excellent Publicity plans to grow its presence across Tier 2–4 markets, anticipating that a major share of new users between 2026 and 2028 will come from these regions.
Currently reporting revenue of over ₹102 crore for FY24–25, the company aims to reach ₹200 crore within two years. While fully bootstrapped and profitable, it remains open to strategic investments to fuel international growth.
