TRENDS has partnered with Mirchi, India’s leading multi-format music and entertainment network, to launch a nationwide wedding season campaign titled ‘Tumne Maari Entry’. Departing from the usual bride-centric narrative, the initiative spotlights wedding guests-inviting them to dress to impress, make a grand entry and enjoy their moment in the limelight.
Running across 16 major markets including Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Pune, Ahmedabad, Jaipur, Indore, Surat and Chandigarh, the campaign encourages women to create the most dramatic, Bollywood-style wedding entry they can imagine. Blending glamour, humour and theatrical flair, the initiative taps into a cultural insight: guests, too, deserve attention and appreciation during wedding celebrations.
A campaign that champions the guest
By shifting focus from brides to attendees, TRENDS and Mirchi aim to celebrate individuality and personal expression. Participants are invited to craft show-stopping entries that could become the highlight of wedding festivities-and social media.
One winner will receive a fully executed dream wedding entry curated by Mirchi, featuring:
- Head-to-toe styling in the latest TRENDS Occasion Wear
- A grand limousine arrival
- A full red-carpet moment
- High-impact production
- A ₹1 lakh TRENDS shopping voucher
How to participate
- Visit any TRENDS store and shop the Occasion Wear collection to receive an instant ₹501 discount on purchases of ₹2,499.
- Create an Instagram Reel showcasing their most dramatic wedding entry idea and tag Mirchi and TRENDS.
Amplified by RJ Naved
Amplifying the buzz is RJ Naved, whose trademark humour-highlighted by his viral “Mera Thunder Chura Liya” sketches-is driving engagement across radio, digital and social platforms.
With ‘Tumne Maari Entry’, TRENDS and Mirchi reimagine the wedding narrative by celebrating the guests who bring personality and flair to every celebration, blending fashion, entertainment and pop culture into a vibrant cultural moment.
