Burger Singh, India’s largest homegrown burger chain, entered Bengaluru with a high-impact citywide activation-The Big Singh Feast-distributing more than 3,300 free meals in a single day. The launch drew over 15,000 registrations and massive queues across its Sarjapur, HSR Layout and BTM Layout outlets, prompting marketers to compare the frenzy to blockbuster film releases and major tech launches.
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From noon until 10 pm, all three stores saw uninterrupted footfall, with enthusiastic customers lining up well before opening hours. Families, students and office-goers turned the debut into a festive local event, underscoring the rising affinity for culturally rooted, homegrown F&B brands in metropolitan markets.
The activation’s success was driven by a tightly coordinated digital and on-ground strategy. Online efforts featured hyperlocal targeting, countdown creatives, WhatsApp-led outreach and viral AI-generated reels. Offline, the brand amplified presence through neighbourhood touchpoints, outdoor reminders, standees and extensive field mobilisation-together driving unprecedented awareness and turnout.
Guests were treated to two of Burger Singh’s signature meals-the Big Crispy Chicken Meal and Udta Punjab 2.0 Meal-served with Dilli 6 Fries and the brand’s iconic Gulabo drink. First-time diners praised the bold desi flavours, richer ingredient profiles and distinct seasoning that set Burger Singh apart from typical international fast-food chains.
Ayush Kumar, Senior Vice President – Operations and Supply Chain, said, “Bangalore gave us a historic moment. Queues like these are usually reserved for major film premieres or tech launches. Seeing thousands show up for our desi burgers was truly special.”
Following its launch, Burger Singh has reported strong footfall, repeat visits and word-of-mouth traction, positioning Bengaluru as one of its most promising markets for sustained growth and expansion.
