LoveChild Masaba has unveiled its latest wedding film, “Meri Marzi,” a stirring celebration of the modern bride who values individuality, emotional depth, and unapologetic self-expression. Directed by Neena Gupta and featuring Masaba Gupta, the film offers a fresh, intimate perspective on bridal beauty – one that moves beyond convention to honour personal choice and identity.

Rather than relying on traditional portrayals of brides, the film dives into the emotional landscape surrounding weddings: the bond of friendship, the warmth of rituals, and the quiet strength that shapes each bride’s journey. “Meri Marzi” presents beauty as an emotional language – an expression of confidence, nostalgia, and connection – rather than a surface-level aesthetic.

Three signature LoveChild Masaba products anchor this narrative. The Skip Everything Serum Skin Tint lends a natural, breathable glow that reflects authenticity over perfection. The Nazar Na Lage Kajal, rooted in age-old beliefs, becomes both a protective symbol and a tool to enhance the bride’s expressive gaze. Meanwhile, the Batua Pocket Lipstick represents practicality and empowerment, designed to accompany brides through every cherished moment of their celebration.

Through its warm visuals and storytelling, the film honours brides who are redefining traditions on their own terms – those who choose vulnerability, confidence, and honesty over expectations. It also celebrates the friendships that support them, highlighting the emotional bonds that make wedding journeys meaningful.

The film concludes with a line that encapsulates the campaign’s essence:
“Tumhari marzi ko kisiki nazar na lage.”

A simple yet powerful reminder that a bride’s choices are hers alone – to protect, own, and proudly celebrate.