SW Network has strengthened its creative portfolio with a significant win – securing the digital creative mandate for FILA and the mainline creative responsibilities for Foot Locker under Metro Brands Ltd., one of India’s most established footwear retail groups. The partnership underscores the agency’s expanding influence in the fashion and lifestyle category.
Metro Brands Ltd., known for its strong retail network and reputation for style-led, high-quality footwear, has built decades of trust among Indian consumers. The company continues to blend global fashion sensibilities with local consumer needs, offering curated collections across men’s, women’s, and children’s categories.
As part of the collaboration, SW Network will focus on boosting FILA’s digital visibility, targeting young, fashion-first consumers through storytelling, social-first ideas, and content-led engagement. The aim is to make the global athleisure brand more culturally relevant in India.
For Foot Locker, the agency will lead the core creative strategy to position the brand as a hub for sneaker culture – celebrating individuality, movement, and self-expression among India’s growing sneaker community.
Sharing his excitement, Pranav Agarwal, Co-founder, SW Network, noted that the objective goes beyond traditional advertising and focuses on building community-driven brand narratives. Meanwhile, Meenakshi Samantaray, Head of Marketing (AVP), Sports Division, Metro Brands Ltd., highlighted the potential of the booming athleisure category and expressed confidence in the agency’s cultural approach.
This partnership marks a key milestone for SW Network as it continues scaling its role as a strategic, integrated creative agency shaping brand-led cultural momentum in India.
