The Good Bowl, Rebel Foods’ fusion-led brand, has unveiled a new nationwide campaign titled ‘The Big Fat Fusion of Flavours’, celebrating India’s wedding season with themed experiences, offers, and interactive consumer touchpoints. The campaign is live from 25th to 30th November across EatSure, Swiggy, and Zomato, positioning the brand’s fusion bowls as a playful couple “tying the knot” in true desi wedding style.
A key highlight is a unique “wedding invitation” insert sent with every order, introducing different celebratory functions – including Sangeet, Cocktail Night, The Wedding Feast, and Reception – each paired with curated offers on popular dishes.
To extend the experience offline, brand ambassadors dressed as a bride and groom are distributing invitations across high-footfall city locations, sparking curiosity and social shareability. Influencers are also joining in with reels themed around GRWM, crashing the food wedding, and fusion menu reactions. Customers participating by sending their “wedding look” on Instagram stand a chance to win free bowls.
Limited-Time Offers:
- Nov 25 – Sangeet: Tikka Bowls at ₹169
- Nov 26 – Cocktail Night: Free Coke + Cheesy Rice Bowls from ₹169
- Nov 27–28 – The Wedding Feast: Signature Fusion Bowls at ₹199
- Nov 29–30 – Reception: Mac & Cheese Bowls at ₹199
Commenting on the campaign, Nishant Kedia, CMO, Rebel Foods, said the concept celebrates the fun and togetherness of Indian weddings while merging flavors in a playful format.
Through creative storytelling and engaging experiences, The Good Bowl continues positioning itself as a pioneer in India’s evolving fusion food space.
