Dabur India has launched a new campaign promoting its Systematic Immunity Plan (S.I.P.) alongside Dabur Chyawanprash, aiming to encourage consumers to adopt immunity as a daily habit rather than a reactive response. The plan focuses on four pillars: balanced nutrition, regular exercise, daily consumption of two spoons of Chyawanprash, and access to a digital Immunity Score Tracker.
This tracker, available through a QR code on product packs, allows users to assess their immunity through a quick lifestyle-based questionnaire. After evaluation, individuals receive a personalized immunity score and tailored recommendations. These include improvements in nutrition, fitness, and overall health practices.
Amit Garg, marketing head – Health Supplements at Dabur, emphasized that immunity is a lifestyle, not a momentary action. The campaign blends Ayurvedic wisdom-powered by herbs like Amla, Giloy, and Ashwagandha-with modern technology to create personalized wellness journeys.
The initiative aligns with Dabur’s broader campaign, “Beemaar ya Taiyyar,” shifting consumer behaviour from treatment-driven decisions to proactive health building. By positioning Dabur Chyawanprash as a daily health investment, the brand reinforces the message that immunity requires consistent and mindful routines.
Through this campaign, Dabur aims to make health management intuitive, interactive, and habitual, encouraging people to prepare for better health rather than react to illness.
