YES BANK has introduced a new financial awareness initiative titled ‘Score Kya Hua?’, designed to educate consumers about the importance of maintaining a healthy credit score. Launched under the bank’s CSR commitment, the campaign focuses on enhancing financial confidence and helping individuals make informed credit decisions.
A key component of the initiative is a dedicated microsite (ScoreKyaHua.bank.in) developed in partnership with CRIF High Mark. The platform allows users to check their credit scores for free and offers simplified learning material, including first-time credit guides, repayment tips, myth-busters, blogs, short videos, and an interactive simulator. The simulator helps users understand how everyday financial behaviours-such as loan repayments or credit utilization-can influence their credit score over time.
To reach a wider audience, YES BANK has also released four slice-of-life TVCs. Each film highlights how a credit score can shape aspirations like starting a business, applying for a home loan, or obtaining a first credit card-making the concept relatable and easy to understand.
YES BANK’s MD & CEO, Prashant Kumar, emphasised that true financial inclusion is not just about credit access but also responsible usage. He stated that the initiative is meant to empower individuals with the financial knowledge needed for long-term stability.
CRIF High Mark chairman Sachin Seth added that improving credit awareness is essential, especially for first-time borrowers navigating formal financial systems.
With an ambition to build a more financially aware India, ‘Score Kya Hua?’ positions itself as an accessible and credible resource-irrespective of geography, experience, or financial background.
