Gowardhan Ghee, the flagship brand of Parag Milk Foods, has partnered with Sony Entertainment Television’s Kaun Banega Crorepati Season 17 as a co-powered-by associate. The association extends beyond screen-level branding, evolving into a purpose-driven collaboration aimed at supporting communities across India.
As part of the initiative, Gowardhan Ghee has distributed over 1,500 litres of ghee, along with 1,500 kg each of atta and rice, to aid families in need. This gesture reinforces the brand’s philosophy of purity, nourishment, and responsibility toward society.
Commenting on the partnership, Akshali Shah, Executive Director at Parag Milk Foods, said that both brands represent values such as trust, inspiration, and integrity-qualities deeply embedded in Indian households. She added that the association is a tribute to everyday Indian heroes-the dreamers and achievers who make the nation stronger.
Sony Entertainment Television echoed similar sentiment. A spokesperson stated that Kaun Banega Crorepati has always stood for empowerment through knowledge and opportunity. The continuing association with Gowardhan Ghee reflects a shared commitment to purpose-led storytelling and meaningful impact beyond entertainment.
Rooted in tradition yet aligned with evolving consumer expectations, this partnership positions Gowardhan Ghee not just as a household staple, but as a brand dedicated to community wellbeing-mirroring the spirit of KBC, where dreams meet possibilities.
