Laqshya Media Group has introduced a new content vertical named Laqshya StoryWorks, strengthening its growth strategy in branded storytelling, original IP, and digital-first content creation. The new unit reflects the evolving needs of modern brands that are increasingly investing in long-form and multi-platform storytelling to build stronger consumer connections.
Laqshya StoryWorks will focus on fiction, non-fiction, branded content, and AI-enabled storytelling formats. Content will be developed for OTT platforms, social media, broadcast channels, and on-ground experiences, making it a versatile hub for full-funnel creative solutions.
Announcing the launch, Alok Jalan, Chairman and Managing Director of Laqshya Media Group, highlighted the rising importance of content-led marketing. He shared that the initiative bridges creativity, technology, and brand-building, enabling Laqshya to produce immersive narratives that deliver both emotional impact and measurable results.
Industry veteran Ravi Kudesia has been appointed as Vice President and Business Head of the new division. With over 25 years of experience across television, print, digital, and radio, Kudesia brings strong leadership in branded content and strategic partnerships. His previous roles include leading special projects at ABP Network and holding senior positions at Times Television Network.
Sharing his vision, Kudesia said the timing is ideal, as content has now become a central driver of brand engagement. He aims to build a strong talent base and establish Laqshya StoryWorks as a leader in content innovation.
The company confirms that multiple content projects are already in the pipeline as the new vertical begins its journey.
