McCann Worldgroup India leads the campaign as the MostlySane Collection introduces fresh styles for young shoppers, reflecting a shift toward modern casual fashion.
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Go Colors has launched the MostlySane Collection, a new bottomwear line crafted in collaboration with digital creator and actor Prajakta Koli. The range is aimed at younger consumers who prioritise comfort, versatility and contemporary style-marking the brand’s continued push into trend-led women’s wear.
The collection introduces five new silhouettes: denim skirts, denim cargos, cargo pants, parachute pants and cargo sweatpants. Each piece is designed with a focus on ease, functionality and everyday wearability, mirroring the rising demand for relaxed, utility-driven fashion among Gen Z and young millennials.
Gautam Saraogi, founder and CEO of Go Colors, described the launch as an important milestone in the company’s evolving fashion strategy. “Young consumers today seek clothing that is expressive, effortless, and seamlessly blends into their lifestyles. Prajakta naturally understands this mindset, and collaborating with her has helped us shape a collection that feels relevant, comfortable and thoughtfully designed. With the MostlySane Collection, Go Colors reinforces its mission to make modern, stylish and versatile bottomwear accessible to women across the country.”
The partnership highlights Koli’s connection to approachable, everyday fashion while supporting Go Colors’ ambition to deepen its presence among younger audiences. Industry watchers note that the collection aligns with the broader shift toward casual, functional styles dominating youth wardrobes.
The MostlySane Collection is now available in Go Colors outlets nationwide.
