The Women’s Premier League (WPL) has secured four new commercial partners for the 2026–27 seasons, marking another milestone in its growth journey. The Board of Control for Cricket in India (BCCI) confirmed that these new sponsorships collectively add ₹48 crore to the league’s commercial value, further strengthening its position as the world’s leading women’s cricket league.
Under the new agreements, ChatGPT and Kingfisher Packaged Drinking Water join as Premier Partners, signalling strong interest from global and Indian brands. Meanwhile, Bisleri comes onboard as the Beverage Partner, and CEAT renews its role as the Strategic Time-Out Partner, continuing its collaboration since the league’s inception.
With the updated roster, the WPL now boasts a well-rounded mix of long-term and newly onboarded partners.
Existing Partners:
- Title Partner: TATA Group
- Premier Partners: Sintex, Herbalife
- Strategic Time-Out Partner: CEAT (renewed)
New Partners (2026–27):
- Premier Partners: ChatGPT, Kingfisher
- Beverage Partner: Bisleri
Speaking on the development, Mithun Manhas, President of the BCCI, highlighted that the growing interest from brands reflects the league’s rising popularity and strong commercial potential. Honorary Secretary Devajit Saikia added that the partnership lineup blends innovation, global influence, and consumer connection-essential for enhancing the fan experience.
WPL Chairperson Jayesh George emphasized that the new partnerships represent the league’s evolving reach and its deepening connection with younger audiences. He noted that these collaborations will play a key role in driving the long-term growth of women’s cricket, both on and off the field.
