Mother’s Recipe has launched a new campaign for its Ginger Garlic Paste, spotlighting the emotional depth and wisdom associated with motherhood. The communication is built around the sentiment, “Maa sab jaanti hai, maa sach jaanti hai,” highlighting how a mother’s instinct naturally gravitates toward purity, honesty and what feels right.
The core message emphasizes the product’s formulation – containing only ginger and garlic, without artificial preservatives. The brand clarifies that the paste is free from sodium benzoate, reinforcing its stance on ingredient transparency. This detail sits at the center of the campaign, reflecting the brand’s ongoing focus on authenticity and trust.
Sanjana Desai, Executive Director at Mother’s Recipe, stated that the goal was to celebrate a mother’s unmatched sense of truth and care. She added that the product mirrors the same honesty seen in home kitchens, with no shortcuts, compromises or additives.
The campaign will run across OTT platforms such as SonyLIV, JioStar and Zee5, along with targeted media across MyGate, lift branding, bus shelters, bus backs, retail visibility and influencer tie-ups. Creative storytelling draws inspiration from everyday household moments where authenticity and attention to detail matter.
With growing consumer demand for transparency in food products, the campaign reinforces Mother’s Recipe’s positioning as a brand rooted in trust, familiarity and home-style preparation – just like something a mother would approve.
