Bisleri International has entered a major two-year partnership with the Tata Women’s Premier League (WPL), securing its position as the Official Beverage Partner for the 2026 and 2027 editions of the tournament.
Since its inception in 2023, the Tata WPL has accelerated the growth and visibility of women’s cricket in India, drawing global talent and shaping a new era of fandom. The collaboration with Bisleri strengthens this rapidly expanding ecosystem while signalling the rising commercial momentum behind women’s sports.
Jayanti Khan Chauhan, Vice-Chairperson of Bisleri International, expressed pride in supporting the league, noting that the association reflects the brand’s continued focus on encouraging athletic excellence and empowering the next generation of sports icons. BCCI Secretary Devajit Saikia echoed this sentiment, describing Bisleri as a valuable addition that will elevate fan engagement and experience.
The upcoming January 2026 season will witness extensive brand presence across match venues. Bisleri will introduce limited-edition WPL packs, provide hydration support for players, and amplify on-ground visibility through coolers, iceboxes, and dugout branding. The partnership will also extend into digital storytelling, fan activations, and immersive experiences, ensuring the association lives beyond stadium boundaries.
With more than 60 sporting collaborations across India and the UAE, Bisleri has built one of the strongest sports marketing portfolios in the region. This alliance with Tata WPL further reinforces its commitment to hydration, fitness, and championing sporting culture-especially in spaces driving representation and change.
