Times Network has announced the global rollout of Pickleball Now, the world’s first dedicated pickleball TV channel available on CTV and digital platforms. Designed to deliver an immersive experience of the fast-growing sport, the channel features live international tournaments, curated highlights, exclusive interviews, analysis, behind-the-scenes content, player stories, and global pickleball news.

The channel has already aired major tournaments from India, the US, Australia, and other global circuits, including NPL Australia (Sydney and Brisbane), PWR DUPR India Masters, and the Pickleball World Cup, helping build a diverse international audience.

Further strengthening its commitment to the sport, Pickleball Now will broadcast the inaugural Indian Pickleball League – the country’s official league sanctioned by the Indian Pickleball Association and recognized by the Ministry of Youth Affairs & Sports – live from December 1, 2025.

With global interest surging, programming will expand to include live tournament coverage across continents, the PWR World Tour 2026 (Japan, UK, Italy, USA, Brazil and more), learning and skill-building segments, explainer series on rules and strategy, equipment reviews, community features, and youth-focused content.

The channel’s distribution footprint will extend across smart TVs, connected devices, and OTT platforms in India and worldwide. In the Indian subcontinent, tournaments will stream on Times Play, JioTV, JioTV+, Airtel Xstream, DailyHunt and OTT Play. Internationally, Pickleball Now will debut on BOTIM, Distro, YuppTV and Rumble, with additional platforms across the US, MENA, ANZ and the UK to follow.

Times Network said the expansion aims to build a unified global pickleball ecosystem. Alongside the channel, pickleballnow.in will grow into a comprehensive digital hub for schedules, coverage, learning resources and merchandise – reinforcing Pickleball Now’s position as a leading global destination for the sport.