Chitale Bandhu Mithaiwale has appointed Yogesh Shinde as its chief marketing officer. With 16 years of experience as senior VP–marketing at Wagh Bakri Tea Group, Yogesh was instrumental in scaling the brand from ₹350 crore to ₹2,700 crore and expanding its national and global footprint. In his new role, he will focus on turning Chitale Bandhu into a strong national brand by driving growth across modern trade, e-commerce, new categories, exports, and strengthening its legacy of purity and taste.