Fiesta Condoms has officially entered the Indian market with a bold and refreshing message for young adults. Launched under DKT India—part of the global DKT International network-the brand marks its debut with a striking World AIDS Day film, created using AI in collaboration with Tonic Worldwide.
The campaign stands out for its unconventional storytelling. It opens like a charged sports advertisement: intense visuals, athletes preparing, and motivational language centered around stamina, endurance, and peak performance. Just when the adrenaline peaks, the film disrupts expectations with a powerful twist:
“This is not an ad for sport.”
The message reframes protection-not as inhibition, but liberation. Much like sports gear enables athletes to push boundaries without hesitation, safe intimacy creates confidence, comfort, and freedom. The brand’s insight is clear: safety doesn’t reduce excitement-it unlocks more of it.
With 33 years of experience in the sexual wellness landscape, DKT brings Fiesta to India with strong global credibility. Designed for Gen Z and Millennial audiences, the product lineup includes smoother-feel variants, popular flavours, and innovative textures for a personalised experience. Fiesta positions itself at the premium end of the category with a tone that’s vibrant, bold, and pleasure-positive.
Jacques-Antoine Martin of DKT India emphasizes pride in bringing a globally loved brand to young Indians ready to “Unwrap the Fun.” Tonic Worldwide’s Sudish Balan adds that the film’s goal is to make preparation feel empowering-not awkward or restrictive.
With a compelling narrative, modern positioning, and youth-focused energy, Fiesta aims to shift conversations around sexual wellness from taboo to confident, responsible, and fun.
