Maliao Cosmetics, one of India’s fastest-growing beauty brands, has launched its latest campaign, ‘Glow-Off with Maliao Cosmetics,’ centered around the idea of celebrating duality in beauty. The initiative reflects how today’s young Indians fluidly navigate multiple identities – traditional yet experimental, grounded in heritage yet inspired by global trends.
Built on the philosophy of “everyday glam,” Glow-Off highlights makeup that is versatile, approachable, and designed for real life. From full-sized palettes to high-performance formulations, the collection empowers users to shift seamlessly between soft elegance and bold creativity. The message is clear: beauty is multidimensional – and duality is a strength, not a contrast.
Aligning closely with the wedding season, Maliao is also positioning the campaign as the go-to choice for bridal looks – whether rich, heritage-inspired styles or minimalist, contemporary wedding aesthetics.
Founder Tanveer Ali Khan shared that Glow-Off embodies the brand’s ethos of inclusivity and expression. “Today’s consumers don’t fit into one box, and their makeup shouldn’t either. Glow-Off celebrates Indian beauty in all its forms, helping people honour their roots while exploring new expressions.”
The campaign’s visual language blends cultural motifs with modern minimalism – integrating soft gradients, clean layouts, and reimagined traditional elements. The Faceoff-inspired collection features inclusive shade ranges, lightweight textures, HD formulations, waterproof finishes, and packaging tailored for diverse beauty needs and moods.
With Glow-Off, Maliao reinforces its commitment to innovation – ushering in hybrid beauty solutions that combine skincare benefits, colour storytelling, and versatile glam suited for Gen Z and millennial expression.
