Myntra has unveiled the campaign for the 23rd edition of its flagship End of Reason Sale (EORS), highlighting a bold ‘Price Crash’ message to signal deep seasonal discounts across categories. The sale officially opens on 5 December, with VIP early access beginning 24 hours earlier on 4 December.
Bollywood filmmaker Rohit Shetty fronts the campaign in a series of high-energy films rooted in everyday shopping dilemmas – each amplified with Shetty’s signature humour, stylized chaos, and action sequences. The creative direction positions the ‘Price Crash’ not just as a discount but as a dramatic, cinematic solution to wardrobe challenges faced by customers.
Speaking about the collaboration, Rohit Shetty said: “This was my first time partnering with Myntra, and the idea immediately drew me in. Taking ordinary situations and giving them an unexpected action-driven twist is what makes the ‘Price Crash’ campaign stand out.”
Neha Gulati, Senior Director – Brand Marketing at Myntra, added: “Over the years, the End of Reason Sale has become synonymous with incredible value. This edition reinforces that promise with the Myntra EORS Price Crash. With Rohit Shetty leading the campaign, we’ve been able to present shopping pain points in an entertaining yet relatable way.”
As Myntra gears up for one of its highest annual traffic peaks, the campaign strengthens its position in the competitive festive retail landscape – blending humour, scale, and star power.
