Bank of Baroda has launched its latest campaign under the ‘Masterstroke’ platform, featuring brand ambassador Sachin Tendulkar. The initiative highlights four key retail offerings – home loans, car loans, MSME loans through bob Digi Udyam, and the bob Masterstroke Lite savings account.
The brand has rolled out four short films, each focused on everyday financial decision-making. The narratives illustrate the importance of choosing the right banking partner while making major life investments. Sachin Tendulkar appears across the campaign films, reinforcing consistency and trust while anchoring the communication with his familiar persona.
Shailendra Singh, chief general manager – HRM & Marketing at Bank of Baroda, said the campaign aims to empower individuals and support aspirations by positioning the bank as a reliable financial partner. He added that Sachin Tendulkar symbolizes excellence and credibility, making him the ideal ambassador for the message.
Ahead of the main rollout, the bank released a teaser titled #WhatIsYourMasterstroke, featuring sports presenter Jatin Sapru and creator-traveller Kamiya Jani, which sparked early engagement across social media.
The campaign is being executed nationwide across television, print, cinema, radio, outdoor formats and digital platforms, ensuring wide visibility. Available in multiple languages, the content strengthens the bank’s focus on expanding its reach across diverse audience segments.
With this launch, Bank of Baroda continues reinforcing its retail-first strategy while leveraging a high-impact ambassador presence and relatable storytelling.
