Edelman has appointed Pooja Rawat as its chief strategy officer for Asia Pacific, bringing her 18 years of experience across India, Southeast Asia, Central Asia, and China. Joining from MullenLowe Lintas, Rawat will be based in Mumbai and has led strategy for brands like Axis Bank, Tata Motors, PhonePe, Jeep, and Lifebuoy. She said she looks forward to shaping strategy across diverse markets and partnering with dynamic global brands. Edelman APAC CEO Rakesh Thukral noted that her analytical rigor and creative vision will strengthen the firm’s strategi