Charlie Smith has been appointed as the chief brand officer at Nothing and will take charge in January, reporting directly to co-founder and CEO Carl Pei. He will lead global brand, marketing, communications, image and store design as part of the executive leadership team. Smith moves from Loewe, where he played a key role in shaping the brand’s cultural relevance and digital strategy for younger audiences. Praising his creative and strategic strengths, Pei said Smith is well-placed to help Nothing redefine the future of consumer tech.