Nielsen has expanded the reach of its audience data by making Nielsen Marketing Cloud (NMC) Audience Segments available across the Amazon Ads ecosystem, including the Amazon DSP and Amazon Marketing Cloud (AMC). The integration enables advertisers to leverage Nielsen’s demographic, behavioural and media-consumption insights directly within Amazon’s platforms for more precise targeting and improved campaign outcomes.

Accessible through Zeotap Data Distribution, the segments cover categories such as CPG, automotive and finance, offering marketers richer intelligence to plan, activate and measure campaigns. Through Amazon DSP, brands can use these audiences across third-party supply integrations as well as Amazon’s first-party inventory, spanning Prime Video, Freevee, Twitch, Amazon.com, Fire TV, Kindle and Alexa.

Within Amazon Marketing Cloud, advertisers can analyse and model Nielsen’s high-quality audience data inside a privacy-safe clean-room environment, enabling advanced measurement and performance optimisation.

Kirsten Cummings, general manager – Outcomes, Nielsen, said the collaboration strengthens marketers’ ability to drive ROI by combining Nielsen’s data capabilities with Amazon’s scaled advertising ecosystem.

Vishal Tanwar, VP – Partnerships, Zeotap Data, added that distributing Nielsen audiences on Amazon DSP aligns with Zeotap’s mission to deliver effective, high-performing audience solutions globally.

Nielsen Marketing Cloud offers an end-to-end data and technology stack for data-driven advertising, supporting the full marketing workflow-from planning and activation to data management and attribution-within a single platform.