Yes Madam has rolled out its latest advertising campaign spotlighting television actor Anita Hassanandani, further strengthening the brand’s ongoing partnerships with well-known TV personalities. The film also features Yes Madam’s co-founder Akanksha Vishnoi and centres on the brand’s hygiene-first promise, single-use product system, and commitment to safe at-home salon and wellness services.
Video : https://www.youtube.com/watch?v=jmW0306-ERM
The campaign builds on Yes Madam’s strategy of collaborating with widely recognised celebrities to reinforce trust and familiarity. Over the past year, the brand has partnered with notable names including Ekta Kapoor, Sakshi Tanwar, Ankita Lokhande and Divyanka Tripathi across its service verticals. The new film cleverly nods to this trend with a playful moment asking, “Next Kaun Hoga?”, hinting at more celebrity-led campaigns in the pipeline.
Commenting on the association, Akanksha Vishnoi, co-founder of Yes Madam, said, “The people we have grown up watching-those familiar faces who evoke comfort and trust-when they associate with Yes Madam, it deepens our connection with customers. It reassures them, builds confidence and encourages them to choose us for their everyday self-care needs.”
Structured around a natural conversation between Hassanandani and Vishnoi, the film highlights Yes Madam’s focus on stringent hygiene protocols, its one-time-use mono-dose product model, and the brand’s larger mission of making beauty and wellness services safer and more accessible at home.
