The company aims to expand awareness around toxin-free cooking and design-led kitchenware as it builds a broader category narrative.
Ember Cookware has appointed Communicate India as its public relations partner as the brand deepens its footprint in the premium cookware space and accelerates conversations around clean, non-toxic kitchenware. The association supports Ember’s plan to grow beyond metro cities and engage a wider base of consumers seeking safer, design-forward cookware.
Positioned as India’s first 100% non-toxic, non-stick cookware brand, Ember uses its proprietary Arcilla ceramic coating and Thermoclad technology across its range, reinforcing its focus on performance, safety and durability.
Siddharth Gadodia, co-founder & CEO, Ember Cookware, said: “India’s interest in wellness-led, high-quality kitchenware has never been stronger. At Ember, we’re not just creating products-we’re shaping how India thinks about cooking. Communicate India’s depth in lifestyle and consumer storytelling, combined with their cultural understanding, makes them the ideal partner to amplify our mission nationwide.”
Himanshi Tandon, co-founder & CMO, Ember Cookware, added: “Our aim is to make clean, high-performance cookware both desirable and accessible for households across India. With their insight into evolving consumer behaviour and proven ability to shape narratives for lifestyle brands, Communicate India will help us build awareness around toxin-free cooking and strengthen Ember’s position as India’s go-to brand for modern, design-led kitchens.”
Akshaara Lalwani, founder & CEO, Communicate India, said: “Ember is a standout brand that unites purpose, innovation and thoughtful design. It has already sparked a cultural shift towards cleaner cooking. Our mandate is to scale this movement, drive meaningful conversations across consumer groups and cement Ember’s place as a category leader, not just a cookware brand.”
The partnership comes at a time when wellness-driven home cooking and premium kitchenware are gaining significant traction. Communicate India will support Ember in driving category education and expanding consumer awareness nationwide.
