Zuno General Insurance, the digital-first insurer known for simplifying insurance with transparency and ease, has introduced its latest mass media campaign, ‘Good Drivers Choose Zuno’. The initiative highlights Zuno SmartDrive, India’s first telematics-powered, app-led car insurance program that rewards responsible driving with weekly and monthly vouchers, renewal benefits, and personalised driving insights.
Video 1: https://www.youtube.com/watch?v=p8HFYVtIurI
Video 2: https://www.youtube.com/watch?v=yV9TXVLSdeE
Video 3: https://www.youtube.com/watch?v=BQp1A_a-xdE
In a landscape where “the real and surreal often look alike,” the campaign breaks away from conventional insurance narratives through three quirky digital films. Featuring sofa-sitting aliens, a ghost obsessed with seatbelts, and a perplexed genie, each film underscores one core message – the most unbelievable thing today is car insurance that actually rewards safe driving.
At the heart of the campaign lies a clear idea: everyday responsible driving deserves genuine recognition. Zuno SmartDrive brings this to life with a usage-based model that converts safe driving behaviour into tangible value.
To extend these benefits beyond existing policyholders, the brand has introduced the Zuno Driving Quotient (ZDQ) Challenge – a five-day free trial open to all via the Zuno app. Participants receive a personalised driving score, trip-level insights, gift vouchers, and eligibility for enhanced discounts. With this, Zuno becomes the first insurer in India to offer a nationwide, app-based pre-purchase assessment with real monetary rewards.
“Zuno SmartDrive is a category-defying proposition,” said Ketan Mankikar, Head of Marketing & PR, Zuno General Insurance. “When a product rewards something as meaningful as everyday responsible driving, the communication must be equally disruptive. Good Drivers Choose Zuno captures the delightful disbelief people feel when their insurer appreciates their safe habits.”
Echoing the sentiment, Gaurang Menon, Regional & Creative Head West, Hashtag Orange, added that the campaign’s bold and playful tone mirrors Zuno’s commitment to breaking industry moulds.
The 360° campaign, running through December 2025 to early 2026, is anchored in a digital-first strategy across Google platforms, programmatic networks, and major social channels. It is further boosted with OTT integrations, influencers, meme content, and content-led platforms, alongside radio, outdoor, transit media, and cinema placements for mass reach.
