HOWL Digital, one of India’s fastest-growing independent digital agencies, has bagged the integrated marketing mandate for Greaves Electric Mobility, a leading player in the country’s electric vehicle and sustainable mobility landscape. The partnership marks a significant leap as both organisations look to accelerate growth in an increasingly competitive EV market.

As part of the mandate, HOWL Digital will lead Greaves Electric Mobility’s end-to-end 360° marketing strategy. The agency’s key focus areas will include strengthening sales, deepening consumer engagement, expanding market share, and elevating the brand’s position within India’s rapidly evolving EV ecosystem.

Nabeel Merchant, Co-Founder & CEO, HOWL Digital, said, “Partnering with a brand that is actively shaping the future of India’s EV mobility is a tremendous opportunity. With the category at an inflection point, our data-led creativity and strong market understanding will play a crucial role in amplifying Greaves’ vision and accelerating its growth.”

Echoing this sentiment, Vikas Singh, Managing Director, Greaves Electric Mobility, added, “Our goal has always been to make clean, affordable, and accessible EV solutions a reality for every Indian. As the category grows, digital marketing becomes indispensable in building awareness and forging meaningful connections. With HOWL on board, we aim to drive stronger consumer engagement and lead conversations around India’s shift toward electric mobility.”

The collaboration reinforces HOWL Digital’s expanding footprint in the automotive and mobility sector, while underscoring its commitment to delivering digital-first, impactful marketing solutions for brands driving the future of sustainable transportation in India.