adidas has appointed Atish Negi as its new Brand Director for India, bringing with him extensive marketing and category leadership experience from Haleon and GSK Consumer Healthcare. Over the years, he has led major brands including Sensodyne, Iodex, and VMS, and held key sales roles across multiple regions. Negi also carries global exposure from assignments in Vietnam, Indonesia, and the Philippines, building a strong foundation across product strategy and distribution. He announced his move on LinkedIn, marking an exciting new chapter in his career with adidas.