Bata India has named One Source as its corporate communications partner, signalling a renewed focus on structured leadership visibility and reputation management. The partnership is aimed at sharpening the company’s corporate narrative and enhancing engagement with key stakeholders as the footwear brand continues its ongoing transformation.
With a legacy spanning over nine decades in India, Bata is evolving to meet changing consumer expectations. The brand is currently focused on strengthening its youth appeal, expanding its omnichannel presence and diversifying its product portfolio, while also upgrading retail and customer experiences. In this context, consistent and strategic communication has become a priority.
Commenting on the appointment, Badri Beriwal, chief strategy and business development officer at Bata India, said the company is at an important stage of transformation across product design, retail experience and consumer engagement. He noted that partnering with One Source would help Bata build a cohesive corporate narrative and deepen its connect with media, customers and industry stakeholders.
Sandeep Rao, managing director at One Source, said Bata’s long-standing trust and relevance across generations make it a unique brand. He added that the agency looks forward to supporting Bata’s communication objectives during this pivotal phase, with a focus on reputation building, leadership visibility and storytelling aligned with the brand’s evolving priorities.
One Source has offices in Delhi, Mumbai and Bangalore and works with clients across sectors including BFSI, construction, consulting, ICT and start-ups. Through this collaboration, the agency will support Bata India in reinforcing its corporate voice as the brand continues to modernise and expand its footprint in the Indian market.
