Naturals Salons has announced actor Sreeleela as its new brand ambassador as the company moves closer to achieving a four-figure footprint across India. The appointment comes at a time when the salon chain is accelerating its franchise-led expansion and reinforcing its focus on entrepreneurship and employment generation within the beauty and wellness sector.
Founded by K Veena, Naturals has built its growth model around independently owned salons supported by centralised training, technology and operational systems. The brand has consistently positioned itself as an enabler of small business ownership, with a long-term vision of supporting 1,000 entrepreneurs and creating thousands of skilled jobs nationwide. According to the company, Sreeleela’s association reflects its intent to strengthen its connect with younger, aspirational consumers who are increasingly shaping trends in personal care and grooming.
Alongside the ambassador announcement, Naturals also unveiled the Customer First Card, a new loyalty programme that offers annual service value across more than 900 outlets. The initiative is designed to encourage repeat visits and deepen customer engagement across its growing network.
K Veena, founder of Naturals Salons, said the brand has historically partnered with personalities who represented different phases of its journey, including Genelia D’Souza, Kareena Kapoor and Dipika Pallikal. As the company looks ahead, she noted that Sreeleela’s youthful energy, pan-India appeal and growing presence in Hindi cinema make her a strong fit for Naturals’ next phase of growth. Veena added that India’s demographic and geographic diversity continues to offer significant opportunities for structured, high-quality service brands.
Commenting on the partnership, Sreeleela said Naturals stands for more than beauty, representing aspiration, opportunity and livelihoods. She added that being associated with a brand that empowers entrepreneurs, creates employment and serves millions of customers is deeply meaningful.
As it scales further, Naturals continues to invest in training academies, digital platforms and operational excellence to strengthen its position in India’s organised salon market.
