Value 360 Communications has been appointed as the public relations and brand communications partner for Womancart, as the company prepares for its next phase of growth across retail and digital channels. The agreement, signed on November 24, 2025, includes a comprehensive communications mandate aimed at strengthening stakeholder engagement and enhancing brand visibility on a pan-India level.

Under the mandate, Value 360 will provide strategic counsel, manage media relations, and drive content-led storytelling and reputation management for Womancart. The agency will focus on building a clear and consistent communication framework, shaping a sharper brand narrative and developing press releases and media kits across key markets such as Delhi, Mumbai and Bengaluru.

The scope of work also includes continuous media monitoring, structured strategic reviews and the identification of relevant awards, events and targeted paid opportunities to further strengthen Womancart’s credibility. In addition, Value 360 will leverage its influencer marketing arm, ClanConnect, to create campaign-ready storytelling and deepen digital engagement among priority audience groups. These efforts are aimed at helping Womancart communicate a cohesive and compelling narrative to consumers, investors, partners and the wider industry.

Commenting on the association, Kunal Kishore, managing director and chairman of V360 Group, said the partnership comes at a pivotal stage in Womancart’s journey. He added that the focus will be on building a narrative aligned with the brand’s long-term vision, ensuring clarity, consistency and strategic influence across markets.

Madhu Sudan Pahwa, managing director of Womancart, said strategic communication is essential as the company enters a phase of disciplined growth. He noted that Value 360’s strategic expertise and industry perspective will help sharpen Womancart’s positioning and support the creation of long-term brand equity.