Royal Challenge Packaged Drinking Water has unveiled a new national campaign, Main Nahi Toh Kaun Be, bringing together voices that represent confidence, courage, and self-belief. Joining the campaign are esports star Naman Mathur, popularly known as Mortal, alongside cricketer Smriti Mandhana, youth icon Rannvijay Singha, and rapper Srushti Tawde.
The campaign celebrates authenticity and the courage to define success on one’s own terms. It marks a shift from living by inherited expectations to trusting one’s own instincts, moving from “what will people think” to “what do I think.” Anchored by Srushti Tawde’s high-energy anthem, the initiative salutes individuals who consistently choose boldness and back themselves without hesitation.
Mortal’s inclusion reflects the rising cultural influence of gaming and content creation among India’s youth. As an esports athlete and co-founder of S8UL Esports, his journey from a mobile gaming enthusiast to a global esports representative and winner of the Esports Content Creator of the Year 2024 award symbolises a new generation redefining professional success through unconventional paths.
Speaking about the campaign, Mortal shared that gaming is as much about mindset as it is about winning, where strategy, patience, and belief play a decisive role. For him, Main Nahi Toh Kaun Be is a reminder to trust one’s grind at every stage.
The campaign film features dynamic visuals of each icon in their element-Mandhana on the cricket field, Singha pushing creative boundaries, Mortal immersed in gameplay, and Tawde delivering powerful verses-united by a single message of self-belief.
According to Diageo India’s marketing leadership, the campaign continues the brand’s Choose Bold journey, recognising that boldness today spans sports, music, digital creation, and esports. With growing brand investment in gaming, Royal Challenge Packaged Drinking Water’s association reinforces its commitment to inspiring a fearless, self-driven generation.
