Sony Pictures Networks India (SPNI) is all set to introduce Indian audiences to the globally acclaimed game show, Wheel of Fortune, marking a milestone in India’s television entertainment. Recognized by Variety Magazine as the most-watched entertainment show in the U.S., listed in Guinness World Records as the world’s most popular TV game show, and a recipient of the Daytime Emmy Award for Outstanding Game Show, this iconic format now arrives in India, promising high-energy, star-studded entertainment.

The Indian edition will be hosted by Bollywood superstar Akshay Kumar, whose television appeal has consistently drawn massive viewership, with five of his satellite premieres achieving 2.5+ TVR* between 2019 and 2025, according to BARC. Sony Pictures Networks India plans one of its largest integrated media launches in recent years, combining television and digital platforms to make Wheel of Fortune a landmark event.

Anchored across Sony Entertainment Television and Sony LIV, the show will offer advertisers a unique opportunity for brand building at scale, delivering a unified story across living rooms and mobile screens. The format’s interactive feature, Play Along on Sony LIV, ensures heightened audience engagement, making it a prime-time blockbuster and a powerful advertising platform for 2026.

Nachiket Pantvaidya, Business Head of Sony Entertainment Television, highlighted the network’s commitment to introducing globally successful formats, while Akshay Kumar expressed excitement about bringing the show’s puzzle-solving thrill and multi-generational appeal to Indian viewers. Produced by Frames Production Company under license from Highgate Entertainment, LLC, Wheel of Fortune India promises to redefine game show entertainment in the country.