Indewheelers Motorsports, a prominent franchise competing in the Indian Supercross Racing League (ISRL), has announced Apollo Techno Industries Ltd. as its Title Sponsor for the upcoming season. With this association, the team will now race under the new identity Apollo Indewheelers Motorsports, marking a key step forward in its journey within India’s premier Supercross championship.
The partnership brings together two brands united by a strong focus on engineering excellence, performance, and innovation. As the ISRL continues to grow as a world-class motorsport platform, the collaboration is expected to enhance Indewheelers Motorsports’ competitive strength while offering Apollo Techno Industries a powerful opportunity to connect with India’s expanding community of motorsport and two-wheeler enthusiasts.
Vikram Dhar, Founder of Indewheelers Motorsports, expressed his enthusiasm about the collaboration, stating that Apollo’s support reinforces the team’s long-term vision and commitment to high performance in Indian motorsports. He added that the partnership will help elevate on-track competitiveness and create stronger fan engagement through the ISRL ecosystem.
Parth Rashmikant Patel, Managing Director of Apollo Techno Industries Ltd., highlighted that motorsport represents the ultimate test of technology, endurance, and teamwork. He noted that associating with Indewheelers Motorsports aligns well with Apollo’s vision of supporting high-performance platforms and inspiring the next generation of riders and racers.
Earlier in the season, Indewheelers Motorsports also received backing from infrastructure brand Arabian Coast, further strengthening the team’s brand value. Industry leaders believe Apollo’s entry as Title Sponsor reflects growing confidence in ISRL’s franchise-based model, which blends international racing standards with high-energy fan experiences.
As Apollo Indewheelers Motorsports prepares for the upcoming races, the partnership is expected to drive fan engagement and contribute to the long-term growth of India’s evolving motorsports ecosystem.
