Gozoop Creative, an integrated marketing and creative agency, has been appointed as the digital and creative partner for CookieMan India, the Australian-origin cookie brand. The mandate spans digital strategy, creative development, social media management, and brand storytelling, with the objective of strengthening CookieMan’s visibility and consumer engagement across India.
Marking the beginning of this collaboration, CookieMan India has rolled out its Holiday Season campaign titled “CookieMan Got Me Grooving.” The campaign represents the first creative output from the partnership and celebrates the role of freshly baked cookies in spreading joy during festive moments. Rooted in a light-hearted and upbeat narrative, the film draws from the insight that the aroma of baked cookies has the power to uplift moods and spark spontaneous happiness.
Through music, movement, and everyday festive settings, the campaign positions CookieMan as a brand synonymous with warmth, sharing, and small celebrations. It reinforces cookies as a feel-good indulgence-whether enjoyed at home, shared with loved ones, or gifted during the holiday season. The campaign also spotlights CookieMan’s festive gifting range, along with its popular soft & chewy and chocolate chunk cookies.
The rollout strategy includes teaser reels to build anticipation, followed by influencer-led activations across select Indian cities to drive social media engagement and extend reach. These activations aim to translate the sensory appeal of CookieMan’s products into digital-first storytelling that encourages both emotional connection and store visits.
Commenting on the partnership, Sanjay Mishra, chairman of CookieMan India, said Gozoop Creative’s strategic clarity and creative sensibility aligned well with the brand’s playful and feel-good personality. Amyn Ghadiali, country head at Gozoop Creative, added that the campaign brings CookieMan’s signature aroma and joy to life by turning emotion, music, and indulgence into a compelling festive experience.
Through this collaboration, Gozoop Creative aims to build a distinct, engaging digital narrative for CookieMan India while strengthening its festive footprint and long-term brand presence.
