Green Chutney Films has partnered with JSW MG Motor India to release an AI-crafted Christmas film that blends festive wonder with technological innovation. Set in the snow-covered valleys of Lachung, Sikkim, the film presents a visually immersive, emotion-led narrative created entirely using artificial intelligence, marking a significant moment in AI-led brand storytelling.
The film brings the magic of Christmas to life through scenes of snowfall, handcrafted decorations, and heartfelt festive moments. At the Centre of the story is the Windsor EV, positioned as more than a vehicle-it becomes an enabler of memorable journeys. The narrative follows families exploring an unexplored winter landscape, with the Windsor’s features such as the Infinity View glass roof, reclining Aero-lounge seats, and segment-leading comfort enhancing their festive experience.
Blending Indian warmth with classic Christmas aesthetics, the campaign highlights how advanced EV technology can deliver premium, emotionally resonant experiences while supporting sustainable mobility. The film reinforces JSW MG Motor India’s brand philosophy of humanising innovation and making cutting-edge technology accessible, meaningful, and joyful.
Commenting on the campaign, Udit Malhotra, Head of Marketing at JSW MG Motor India, said the film reflects the brand’s belief in using technology to spark joy, connection, and aspiration-much like the spirit of Christmas itself. Rahul Tejwani, CEO of Green Chutney Films, described the project as a pathbreaking effort, showcasing a complete, dialogue-driven narrative crafted entirely through AI.
Conceptualised as a brand-first festive story, the film is now live across JSW MG Motor India’s digital platforms, signalling a new chapter in AI-powered festive communication.
