Global sportswear brand New Balance has announced actor Janhvi Kapoor as its first-ever brand ambassador from India, marking a key milestone in the brand’s expansion strategy across high-growth markets. The association reflects New Balance’s intent to strengthen its presence in India by building authentic cultural connections while championing the intersection of fashion, fitness, and individuality.
The partnership comes at a time when New Balance is focusing on markets that value self-expression and evolving lifestyle choices. Janhvi Kapoor’s growing influence among young, style-conscious audiences aligns with the brand’s ethos of innovation, confidence, and personal storytelling.
Speaking about the collaboration, Janhvi Kapoor shared that she has long admired New Balance for celebrating individuality and encouraging people to stay true to themselves. She noted that for her, fashion and fitness are deeply personal forms of expression, and the brand’s philosophy allows her to represent confidence and authenticity naturally. Kapoor added that she is honoured to join the New Balance family and looks forward to the journey ahead.
Radeshwer Davar, Country Manager, India at New Balance, described the association as a “co-authored” partnership built on shared vision and creativity. He highlighted that Janhvi brings more than just influence-her passion, drive, and evolving persona closely mirror the values that define the brand. Together, the brand aims to explore new dimensions of fashion and sport for Indian audiences.
Emphasising India’s strategic importance, Stuart Henwood, Senior Director for New Balance across the Middle East, Africa, and India (MEAI), stated that India is among the brand’s fastest-growing markets. He added that Janhvi’s individuality, entrepreneurial mindset, and commitment to excellence will play a vital role in deepening consumer engagement across India and the wider MEAI region.
With this appointment, New Balance reinforces its ambition to shape contemporary sportswear culture in India through relevance, authenticity, and inspiration.
